New Brief - Typography 2

FDA DIGITAL MEDIA PRODUCTION

MODULE ASSINMENT

Typography 2

MODULE: UNDERSTANDING THE MEDIA 1

CODE: AM90020-1

MODULE MANAGER: LANCE SCOTT-JONES

MODULE TUTORS: LANCE SCOTT-JONES

MODULE ASSIGNMENT

ASSIGNMENT TITLE / Typography 2

DATE 20TH FEBUARY 2012 - 27TH FEBUARY 2012

DESCRIPTION

Different fonts convey diverse meanings and blend in with other elements of a piece, for example a marker scribed font overlaid with an image of royalty would convey an anti establishment or revolutionary visual description (see Jamie Reid).

Task one - Task one – what type are you

Pentagram, a notable design studio set up by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky in 1972 have taken the task of identifying everyone a type face that suites their personality, go to the site below and find out what type you are. Then find out about that font and as much visual information as possible.

Discuss with the group (& document) –

What type you are and do you agree?

Do the origins and definitions of the type sit with you as a person / photographer?

Are the ways in which the font is used with imagery match what you would used?

http://www.pentagram.com/what-type-are-you/

You are then asked to produce an image to along with this font, but the image must represent you as a photographer. Does this work?

Task 2 – Read, discuss and summarise the following articles

http://www.designcouncil.org.uk/about-design/Types-of-design/Graphic-design/Typography/

http://67.228.11.169/blog/font-photography

http://fontsinuse.com/need-supply/

Task 3 –

You are asked to select images from each of the list below and find an appropriate font to go with it, with this you must summarise (in written form) why you have chosen the font and image including why the font is appropriate. (Own photography preferred)

Cinematography

Editorial photography

Documentary Photography

Fashion photography

Research-Look into typography and the different forms it takes.

DevelopmentTry different font document and reflect upon your choices

Final piece’s – each photograph should be displayed with a font (this can be on or off the image)

TECHNICHAL CONCERNS

The end product must be fully annotated using relevant terminology.

• Investigate use of typography in photography, video, animation, drawing, interactivity, decency, controversy, colour, tutorials, and anything that you find. Also think about the different ways your work could be delivered, screen, print, Internet, mobile devices.

· Find out the meaning and use of basic typographical terminology.

• Research file must be in an A4 lever arch file, but content can be digitally printed.

· All experiments can be A5 or bigger

· End piece must be at least A3 in size

USEFUL TEXTS & LINKS

http://designandprint.wordpress.com/2008/12/17/typography-basics-the-difference-between-a-font-and-a-typeface/

http://www.smashingmagazine.com/2010/12/14/what-font-should-i-use-five-principles-for-choosing-and-using-typefaces/

http://freelanceswitch.com/designer/the-power-of-typography-in-design/

http://www.designcouncil.org.uk/about-design/Types-of-design/Graphic-design/Typography/