New Brief - Typography 2

FDA DIGITAL MEDIA PRODUCTION

MODULE ASSINMENT

Typography 2

MODULE: UNDERSTANDING THE MEDIA 1

CODE: AM90020-1

MODULE MANAGER: LANCE SCOTT-JONES

MODULE TUTORS: LANCE SCOTT-JONES

MODULE ASSIGNMENT

ASSIGNMENT TITLE / Typography 2

DATE 20TH FEBUARY 2012 - 27TH FEBUARY 2012

DESCRIPTION

Different fonts convey diverse meanings and blend in with other elements of a piece, for example a marker scribed font overlaid with an image of royalty would convey an anti establishment or revolutionary visual description (see Jamie Reid).

Task one - Task one – what type are you

Pentagram, a notable design studio set up by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky in 1972 have taken the task of identifying everyone a type face that suites their personality, go to the site below and find out what type you are. Then find out about that font and as much visual information as possible.

Discuss with the group (& document) –

What type you are and do you agree?

Do the origins and definitions of the type sit with you as a person / photographer?

Are the ways in which the font is used with imagery match what you would used?

http://www.pentagram.com/what-type-are-you/

You are then asked to produce an image to along with this font, but the image must represent you as a photographer. Does this work?

Task 2 – Read, discuss and summarise the following articles

http://www.designcouncil.org.uk/about-design/Types-of-design/Graphic-design/Typography/

http://67.228.11.169/blog/font-photography

http://fontsinuse.com/need-supply/

Task 3 –

You are asked to select images from each of the list below and find an appropriate font to go with it, with this you must summarise (in written form) why you have chosen the font and image including why the font is appropriate. (Own photography preferred)

Cinematography

Editorial photography

Documentary Photography

Fashion photography

Research-Look into typography and the different forms it takes.

DevelopmentTry different font document and reflect upon your choices

Final piece’s – each photograph should be displayed with a font (this can be on or off the image)

TECHNICHAL CONCERNS

The end product must be fully annotated using relevant terminology.

• Investigate use of typography in photography, video, animation, drawing, interactivity, decency, controversy, colour, tutorials, and anything that you find. Also think about the different ways your work could be delivered, screen, print, Internet, mobile devices.

· Find out the meaning and use of basic typographical terminology.

• Research file must be in an A4 lever arch file, but content can be digitally printed.

· All experiments can be A5 or bigger

· End piece must be at least A3 in size

USEFUL TEXTS & LINKS

http://designandprint.wordpress.com/2008/12/17/typography-basics-the-difference-between-a-font-and-a-typeface/

http://www.smashingmagazine.com/2010/12/14/what-font-should-i-use-five-principles-for-choosing-and-using-typefaces/

http://freelanceswitch.com/designer/the-power-of-typography-in-design/

http://www.designcouncil.org.uk/about-design/Types-of-design/Graphic-design/Typography/

The National Forest.

On Saturday morning, which happened to be the coldest day of the year so far so much that we had 5 inches of snow on the afternoon, I decided it was the ideal day to go to Branston Water Park and take images for The National Forest/Photo-Canopy brief.

To be honest I think the weather was perfect for my idea for this brief, but not ideal physically for taking photos on 3 different cameras.

I took with me a Canon 35mm film camera with 200 iso colour film camera that I recently bought in a charity shop for £3, a Mamiya medium format camera with black and white 120 film, a light meter and also a digital SLR Cannon 1100D so I could get instant images and I could see what my work is going to look like instantly.

Despite the cold I took 16 images on my 35mm camera, leaving some exposures for another project I am planning! Used up my 120 film in my medium format camera (although I took 2 images at the washlands in Burton) and took 3 images I am happy with using my digital camera.

I really enjoyed taking these images at Branston, despite nearly getting frostbite, I think my idea for the Brief is quite interesting.

I have decided to show the beauty of the National Forest in the winter and how it's a shame that people don't use the forest very much throughout the winter, and then revisit places in Summer and show how well-used it is, but it's just as nice for a day out in winter as it is in summer.

Jade Birchnall.

I really enjoyed having the lecture from Jade Birchnall.

Not only because she is of my age, did the same National Diploma course as me at the same college, but because her projects were very thought provoking and inspiring.

Although I don't share the same passion or urge to photograph strippers as she seemed to posses, I understood the reasons why she wanted to do that, although I loved her work of nuns, priests and old people.

To be honest the main reason I liked her work, wasn't because of the actual content of the work, the only images I genuinely really appreciated was the still life images she took at the nursing home when the patients weren't around. The reason I liked her work was because it inspired me to get back into using film because I'd stepped back from this a while ago and stuck to digital, mainly because of the price of photo paper or getting colour processed.

Over the past week I have now used 120 film and a medium format camera to do the response to John Myers boring landscapes, but killed two birds with one stone and took it to Branston Water Park with me and used it to tie in with my Nationel Forest/Photo-Canopy work. Also at Branston I took a 35mm camera which I bought from a charity shop for £3 and have really enjoyed using film again.